The client.
Homerton College combines the traditions of a Cambridge University college with contemporary values and an inclusive culture. It prides itself on being supportive, forward-thinking, and treating everyone as an individual. It is the largest college in Cambridge and has a diverse student base.
The challenge.
To modernise its dated website and position it as an inclusive and vibrant community, in contrast to a “traditional” Cambridge college. Show it as a modern place to study and differentiate it from other colleges in the university. Increase applications and website engagement.
The strategy.
Homerton College combines the traditions of a Cambridge University college with contemporary values and an inclusive culture. It prides itself on being supportive, forward-thinking, and treating everyone as an individual. It is the largest college in Cambridge and has a diverse student base.
What we did 1
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What we did 3
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What we did 5
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Contact us
What we did 2
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What we did 4
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The new website’s ease of use has dramatically improved compared to the previous site. The most tangible benefit was an increase in our applications from 800 to 1000 at a time when Cambridge college applications were down. A 25% increase during COVID is fantastic.
Project Lead, Homerton College